Reglikedomain industry desk

Domains to sell? Include the word “online” — Hand regging

Online is a commonly registered keyword — and most commonly sold.

If you’re looking to hand register domain names and list them for sale, here’s some simple advice: take a popular term and add “online” to it.

“Online” is consistently one of (if not the) most common words used in domain names. VeriSign’s updated DomainView tool shows the top 15 most registered keywords, and online is right at the top. Just regarding every time I view the tool’s tag cloud “online” is the biggest as well.

OK, so this tells you it’s a popular keyword within domain registrations. But does that mean you’ll be able to sell them?

As it turns out, online is also a popular keyword on the aftermarket. GoDaddy Auctions Domain Market Note consistently has online at the top of the list of most sold keywords.

So if you see a hot topic and the domain isn’t available, I’d take a stab at adding “online” to the end, e.g. populartopicOnline.com. Then list it for sale on GoDaddy Premium Listings (or similar services).

Also on the wire

Other reporting from the domain desk.