Up over 1,500 registrations in first day — .Menu picks
.Menu enters general availability with over 1,500 registrations.
The .menu domain name entered general availability yesterday and got over 1,500 fresh registrations shortly following GA started, as stated by zone file data. Here are some of the types of domain names that were registered.
Restaurant Brands
Most of the restaurant names I found were smaller restaurants. I didn’t find a lot of big restaurant brands.
There are some, of course: Yum Brands got PizzaHut.menu, TacoBell.menu, and KentuckyFriedChicken.menu/KFC.menu. McDonalds got McDonalds.menu.
TGI Fridays got TGIFridays.menu but it appears someone else registered Fridays.menu. Check that – TGIFridays does own the Fridays.menu domain. I accidentally looked up FridaysMenu.com, which is owned by someone else and shows ads for the restaurant.
Cybersquatting
When I did come across a brand I recognized, the domains were apparently cybersquatted more often than not.
An Austin area man registered Fuddruckers.menu and Hooters.menu.
Many other national brands were registered by people that don’t appear to be affiliated with the firms, counting jambajuice.menu, jasonsdeli.commenu, papajohn.commenu, and tcby.menu.
A number of local Austin restaurants are apparent victims of cybersquatting, counting rudysbbq.commenu, torchys.menu,
trudys.menu and uchi.menu.
Restaurant Terms
Restaurant and food category terms were popular.
Examples include LocalTakeout.menu, ChineseBuffet.menu and IndianRestaurant.menu.
Types of Food
All types of food were registered under .menu.
Examples include rib.menu, roastduck.menu, fishandchips.commenu and shrimp.menu.
Non-food
Then there are domains that seemingly don’t make sense with the food connotation of .menu. Then again, .menu has other connotations.
Soccer.menu and Baseball.menu might not make sense at first blush. But a menu of soccer options? I guess so.
Others include BodyBuilding.menu, CreditScore.menu and [email protected].
Techies registered menu domains for their “software menu” connotation. Dropdown.menu is an example.
