Flippa purchases Domain Holdings

Flippa bulks up sales engine with Domain Holdings.

Website and domain name marketplace Flippa has purchased domain name brokerage Domain Holdings for an unspecified price. The combined firms expect to generate $70 million in revenue over the next 12 months.

Flippa, originally created to sell existing websites, has expanded its domain name sales business in recent years. It also started hiring brokers to help move domain names, a role that Domain Holdings will now fill.

Domain Holdings, founded in 2010, brokered more than $30 million in domain name sales last year. The firm has had lots of turnover on its sales team, especially in the past couple months. It’s not clear if the recent exodus had anything to do with the imminent buyout.

While Domain Holdings will remain a separate firm, it will assist Flippa with outbound sales.

More information regarding the buyout is on Flippa’s blog and DNJournal.