Applies for .home and .casa top level domains — Go Daddy
Go Daddy applies for .home, .casa, and .godaddy top level domains.
Domain name registrar Go Daddy has applied for the .home and .casa top level domains, CEO Warren Adelman disclosed to Reglike. These two domains are in addition to .GoDaddy.
Adelman stated the domains were chosen in part since they have multiple meanings with big market opportunities: they can be used in both a real estate context and personal context.
From a real estate perspective, Go Daddy has seen strong demand and an increasing importance of domain names in the real estate business, Adelman stated.
The firm hasn’t yet decided how it will go to market with the top level domains. It may choose to use partners for some markets and go direct for other markets. Although he did not specify, it’s easy to see how the firm could work with real estate channels to market the .home/.casa domains or integrate the offering into a real estate agent product. GoDaddy.com is the perfect vehicle to market .home and .casa from a perspective of creating a home on the web.
Adelman is realistic regarding the challenges facing fresh top level domains. Go Daddy has experience working with a number of registries to market domains and has first hand experience with .me.
“Dot.com has been getting the lion’s share of branding since the dawn of the internet,” he stated. “Any kind of fresh branding is heavy lifting.”
Go Daddy’s applications for just two non .brand domains caught some people — counting me — by surprise. Demand Media, a competitor, has disclosed grand plans and is expected to apply for dozens of top level domains.
“We were very thoughtful over a period of years regarding what we wanted to do,” stated Adelman. “At the end of the day we’re in the business of bringing services to end clients that meet their needs. We’re in a position to do that for TLDs we bring to market and other registries are bringing to market. Perhaps from our vantage point we looked at it differently.”
Adelman would not disclose who is providing back-end registry services for the domains. Go Daddy has the capabilities to do it in house, but with just three domains it’s possible they have selected a registry partner.
