Reglikedomain industry desk

Trademark holders a shortcut to Amazon’s .Bot — EnCirca offers

Trademark holders a shortcut to Amazon’s .Bot — EnCirca offers

Service creates a bot for firms, making them eligible to register .bot domain names.

Amazon’s .bot top level domain name has been open for registrations since December, but registering them hasn’t been easy. Amazon has restricted registrations to firms and people that have an existing bot built on one of a handful of bot platforms.

Encirca, a registrar that specializes in difficult-to-register domain names, has partnered with one of those bot platforms to help firms register .bot domains. The offering is aimed squarely at trademark holders and was disclosed in conjunction with the International Trademark Association (INTA) meeting in Seattle this stretch.

Encirca is working with Pandorabots to essentially create and register a bot for the firms, making them eligible to register a .bot domain name. The total fee is $200, counting the $75 registration fee EnCirca charges for .bot domain names.

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