Reglikedomain industry desk

Hexonet makes investment in PSI-Japan

Firm makes move into Japan with strategic investment.

Domain name registrar Hexonet GmbH has purchased a “significant and strategic stake” in PSI-Japan, the two firms disclosed today.

The move allows Hexonet to get a foothold in the Japanese market dominated by GMO.

Japan is an interesting market for domain names. Much of web navigation is based on search. Advertising calls-to-action will often tell people to search for a firm name rather than go to a domain name. (Learn more regarding this in DNW Podcast #102.)

“The Japanese domain name market has a lot of potential and it is ripe for an innovative player to make an impact,” stated Robert Birkner, HEXONET’s Chief Strategy Officer.

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