Reglikedomain industry desk

Go Daddy Creates Fresh GoDaddy.CO Logo, Files Trademark Application

Go Daddy Creates Fresh GoDaddy.CO Logo, Files Trademark Application

World’s largest domain name registrar creates fresh logo with .co.

GoDaddy.coDomain name registrar Go Daddy has been a big supporter of the .co relaunch. It has tested promoting .co as its default search, tried lowering prices to match .com, and is partnering up with .Co Internet for its Super Bowl ad. It’s even teasing the media with a fresh GoDaddy.co girl that will be unveiled on Super Bowl Sunday.

It is also going to test changing its name to GoDaddy.co?

The prior week the firm filed an intent-to-use trademark application for a fresh GoDaddy.co logo. Yep, that’s .co, not .com.

My guess is that the firm will use this logo in its Super Bowl commercial and/or on its site during the game.

Also on the wire

Other reporting from the domain desk.