Reglikedomain industry desk

Adds “Hidden Gems” for searched domains — GoDaddy Auctions

Adds “Hidden Gems” for searched domains — GoDaddy Auctions

Search filter finds domains that otherwise might not be on your radar.

GoDaddy Hidden Gems search feature

GoDaddy Auctions has launched a “Hidden Gems” search for all users.

Hidden Gems shows domain names that have been searched for availability on GoDaddy within the past year. The idea is to surface domains that might not be on buyers’ radars since of traditional metrics, but could still have value.

The firm launched the search filter a couple of months ago for a portion of its users. It then went away ahead of returning for all users today.

To access Hidden Gems, click on the “Advanced Search” filter and then look under “Top Picks.”

This filter can be combined with other filters, such as choosing Closeouts or Expiring auctions, to find names.

When I tested Hidden Gems a couple of months ago, I found it useful for surfacing domains I would have overlooked. But you also need to be careful. The threshold for counting a domain is that it received just one search; many of these appear to be people typoing a name. The list does not show how many times the domain was searched.

Also on the wire

Other reporting from the domain desk.