GoDaddy has fired The Ad Store, which created the firm’s famous Super Bowl ad. GoDaddy will now handle advertising in house and focus less on general branding. Although I thought the Super Bowl commercial (both the decision to advertise and the content) was good, I can understand GoDaddy’s desire to switch. Recent GoDaddy ads haven’t been stellar.
GoDaddy’s ad agency is bounced
Other reporting from the domain desk.
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