Reglikedomain industry desk

To the Super Bowl this season — GoDaddy returning

To the Super Bowl this season — GoDaddy returning

The firm will advertise in the Super Bowl following an eight-year absence.

GoDaddy logo in black

GoDaddy (NYSE: GDDY) is back…in the Super Bowl.

The firm disclosed today that it will advertise in February’s Super Bowl, with one ad spot booked in the fourth quarter of the game.

GoDaddy’s early Super Bowl commercials put the firm on the map. The firm started in the 2005 Super Bowl and usually opted for controversial ads. The controversy helped the firm get even more exposure ahead of and following the games.

This season’s ad isn’t expected to be controversial. Instead, GoDaddy will use its 30 seconds to promote Airo, its AI tool for getting businesses online.

One of GoDaddy’s biggest competitors for website builders, Squarespace, is a consistent advertiser in the Super Bowl.

Also on the wire

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