Investor app, domain search and hijack protection — GoDaddy updates
Domain registrar releases more languages and currencies for app, search upgrades for Asia and domain theft protection.
GoDaddy disclosed a bunch of updates yesterday, a number of of which I think will be interesting to domain name investors. Mike McLaughlin, SVP of Domains, provided details to Reglike.
Updated Investor App
The popular Domain Investor bidding app released during NamesCon has gone international.
Following adding 10 languages across 22 fresh countries in v2.0 of the app earlier this quarter, the latest version v2.1.0 additionally supports 15 fresh languages across 18 fresh countries. Furthermore, users can now see auction prices in their own currency.
Recent updates from v2.0 included support for Android fingerprint authentication at the time of bid, display of proxy bid on domain detail, and notifications for domains that shoppers are watching and bidding on which are ending soon.
Additional updates in v.2.1.0 include the ability to bid with a swipe from the Watching or Bidding lists, price change arrows so you can see price changes at just a glance, and added details on domain listings counting the number of page views and age.
Domain Search
GoDaddy is adjusting its domain name search for fresh markets it is entering (or trying to grow), particularly Asia.
The firm introduced fresh search algorithms to support its recent launch in Asia, which includes 11 fresh markets in nine fresh languages. This includes Chinese language understanding which generates relevant SLD spins for searches in Chinese, and also Pinyin, which is now available on its Chinese site in Singapore, Taiwan and Hong Kong.
Domain Name Hijacking Protection
GoDaddy also disclosed better protection against domain name theft.
The firm isn’t giving away it’s secrets around this but states it has fresh processes to review transfers ahead of they are executed, counting proprietary algorithms to assess the risk of a transfer being fraudulent.
Not to put words into GoDaddy’s mouth here, but perhaps a 3 letter domain being transferred to eName might trigger an alarm.
In my opinion, the best protection against for most users is to enable two-factor authentication. Premier Services clients ought to also opt-in to the phone verification for transfers.
