Reglikedomain industry desk

Second Super Bowl Commercial — GoDaddy.com Purchases

Second Super Bowl Commercial — GoDaddy.com Purchases

Firm to air two commercials during Sunday’s Super Bowl.

One of the last remaining advertising spots in Sunday’s Super Bowl was snapped up by domain name registrar GoDaddy. The commercial will air near the two minute warning in the fourth quarter of the game.

GoDaddy, a perennial Super Bowl advertiser, asked the public to select which of two commercials to run during the firm’s first quarter 30 second spot. The firm settled on a Danica Patrick spot called “Shower”. Now that the firm has a second spot it will run the other ad which also features Patrick. GoDaddy founder and CEO Bob Parsons also appears in the second spot.

GoDaddy was a little known domain name registrar earlier this decade, but supplanted incumbent Network Solutions thanks to its aggressive marketing counting Super Bowl commercials. The firm was able to garner significant media attention as a “dot.com” running an expensive ad following the dot.com crash.

The firm has over 30 million domain names registered in its family of firms, more than three times the closest competitor. It claims a 45% market share of fresh domain name registrations.

Also on the wire

Other reporting from the domain desk.

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