Reglikedomain industry desk

For Domains Expands Use of Keyword Hints — Google Adsense

Self-serve domain parking program increases use of keyword hints.

Google Adsense for Domains “online”, the self-serve domain monetization offering for individual domain name owners, is expanding its use of keyword hints.

Keyword hints are keyword suggestions provided by domain owners when they submit their domain names to Google Adsense.

As Google explains it:

These keywords are suggestions supplied to Google by domain owners regarding the types of content users are looking for when they arrive on an undeveloped domain. They are used to help our system determine the best ads to place on these domains. For example, with the domain www.rockstarsand.com, a publisher might suggest the keywords “bitumen” and “mining” so that ads may appear from advertisers offering oil extraction products.

Without the keyword hints, the domain might show ads for music, Rock Star games, Rock Star drinks, etc.

Presumably keyword hints were used less often in the past, or not given as much weight.

Instructions for adding keyword hints are here.

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