Parked.com Finalizing Stats Faster

Domain parking firm finalizing earnings stats much faster than ahead of.

I logged into my Parked.com account at regarding 9:30 CST this morning and was shocked to see there was no asterisk next to my stats for yesterday. Parked clients know that an asterisk means the stats are not final as the firm awaits stats from advertising feed providers. In other words, as of no later than 9:30 this morning Parked had by now finalized stats for yesterday.

Over at NamePros, Parked.com CTO Donny Simonton explains that the firm’s ad feed providers are providing stats much faster:

All of our providers have been reporting their stats very early for months now except for one of them. And now that one has a fresh system so they are quicker as well. So we are finalizing much sooner than ahead of.

Parked’s main advertising feed provider is Yahoo.

The initial stats you see in your Parked account ahead of they are finalized are estimates based on the domain’s keywords and Parked’s historical data. There is a trade-off for parking firms providing these “estimated” stats, as clients get upset if the actual stats are lower than the estimate. (The inverse is true, too.) In general, clients with sizable portfolios ought to not see a sizable percentage difference between the estimate and actual over time.