Make your website mobile friendly by April 21…or suffer: Google

Google states major mobile search changes are coming.

Unless you want to lose search traffic, you need to make your site mobile friendly ahead of April 21.

Google disclosed today that it will place more weight on how mobile-friendly a website is when users search from a mobile device starting April 21. The firm states this will affect mobile searches in all countries, and will have a “significant impact” on search results.

It’s rare that Google uses the term “significant” to describe algorithm changes.

Google has been warning for a while that sites that aren’t mobile friendly will not rank as well on mobile searches.

Google offers a mobile friendly test for websites, and Webmaster Tools users can get a complete analysis of site issues.