These 10 domain names in this stretch’s HA auction are worth their reserve

These ten domain names strike me as fairly priced for the right buyer.

Heritage Auctions holds its next domain name auction on Thursday, July 24.

It’s getting quit a bit of press around this auction, thanks in part to the Bitcoins.com domain name. There’s a $750,000 reserve on that one. It will be interesting to see if someone steps up to the plate.

Whether or not it sells, the press will shine some light on other good domain names in the auction. Here are ones I like at the reserve prices:

SEM.com $290,000 – the price tag is steep, but Search Engine Marketing is a big business. This three letter domain name is worth the price to an SEM firm.

Moped.com $60,000 – I struggle with this one a bit. Do people still call them mopeds or do they say scooter? Is the plural better?

Bristol.com $35,000 – part of a sizable pharma firm name (Bristol-Myers Squibb), the name of a big town in England and a famous raceway. Lots of potential buyers for this one.

DWI.org $15,000 – .Org works with this domain name.

Bitcoin.club $10,000 – it’s hard to set a value on .club domain names. But this is just 16 bitcoins.

Downline.com $8,500 – this one has been for sale for many years and has been offered in a previous HA auction. I believe the MLM industry still uses this term, and the price is right. The reserve is lower than in the first HA auction.

GemMint.com $5,000 – a popular sportscard term that ought to play well with Heritage Auctions’ crowd.

AntiqueGallery.com $3,000 – many antique galleries use the term in their firm and/or domain name. This a deal for any of the larger ones.

MintCondition.com $2,000 – wow, a great one for the collectables market. From the “too good to be true” department, this domain was added to the auction in error.

CoinStores.com $500 – a modest price to create a directory of coin dealers.