Reglikedomain industry desk

Of Afternic Domains is Well Done — Hover’s Implementation

Of Afternic Domains is Well Done — Hover’s Implementation

Simple and effective integration of domains for sale.

A lot of sizable domain name registrars offer Afternic’s “Premium” inventory to clients. Each registrar integrates it differently and some do it better than others.

I just checked out Hover.com’s integration and I really like it. Hover is owned by Tucows, which is Afternic’s latest top 10 domain registrar partner.

Hover is known for its simplicity and this carries through to premium domains. It manages to integrate premium domains with simplicity but also make them standout.

As you can see, premium domains are denoted with a star. If you mouseover the star there’s a brief description and a link to a detailed description. The detailed description even includes a video explanation.

The video explains that domain pricing reverts to regular pricing for subsequent years. Hover’s shopping cart also handles multi-year registrations of premium domains.

This is one of the better implementations I’ve seen and ought to be a model for other domain name registrars.

Also on the wire

Other reporting from the domain desk.