How 151.com could be used

151.com, which recently sold for $415,000, could have a lot of uses in China.

A couple of days ago I read in Namebio that the numeric domain 151.com sold for $415,000. While I have not come across any business in the west using a numeric domain, it is quite common in China.

In terms of price, 151.com is certainly not the most expensive 3N domain ever sold. For example, Namebio notes 114.com at $2.1 million (2013) and 588.com at $1 million (2015). Still, 151.com has the highest price in the last four years.

Similar domains are by now used in corporate China. The 2019 Top 100 Chinese Internet Firms Note indicates two firms preferring such domains. No. 9 360 Total Security (三六零安全科技) is an internet security firm operating from 360.com. The number 360 suggests comprehensive services covering all aspects of security. No. 92 Chuang Lan (创蓝) provides SMS services from 253.com. Apparently, there is no connection between Chuang Lan and the number 253 and no meaning is attached to the domain.

151.com is a good domain in my opinion. It’s well balanced on both ends with 1, and 5 sits in the middle between 0 and 10. The number starts with 1, rises to 5, and then comes back to 1. This pattern makes the number relatively easy to remember.

If you want to create a Chinese meaning for the numeric domain, there are many choices. In the list below, I have come up with brands that rhyme with the number 151.

Chinese	Pinyin	Meaning	Application
医我医	Yi Wo Yi	Give me medical treatment	Medical services
衣物衣	Yi Wu Yi	Clothing	Fashion
易玩易	Yi Wan Yi	Easy to play	Games
摇舞摇	Yao Wu Yao	Rock and dance	Dance school
依我依	Yi Wo Yi	Rely on me	Consulting