I’m Joining Directi’s Media Businesses
I’m joining Directi’s media businesses, but Reglike isn’t changing.
Over the past a number of years I’ve been asked to join a number of established firms and startups. I’ve turned down these offers for various reasons. Until now.
Today I’m announcing that in the very near future, I am going to start working with the following businesses – Media.Net, Skenzo & BigJumbo. All three businesses are owned by the Directi Group (no introduction required) along with the Ashmore Group (a sizable UK based investment firm that manages $35+ Billion in funds).
What I’ll be Doing
I’ll be doing business development for Media.Net – this is a fresh contextual advertising business from Directi – where the product delivers the most relevant and engaging ads related to a web page (This is a non-domain business). The technology is able to uniquely blend contextual analysis with behavior data, audience profiling and past performance cues to substantially enhance value for both web publishers and advertisers. The Media.Net platform enables web publishers to generate higher eCPMs in a sustainable manner by ensuring high advertiser relevance.
I’ll also be doing business development for the domain parking firms – Skenzo and BigJumbo.
Why Directi?
Directi is one of the biggest success stories in the industry. Led by charismatic founders Divyank and Bhavin Turakhia, it has grown to over 600 employees across a number of continents. But numbers aside, Directi has a few characteristics that make it ideal for me:
1. Despite growing into a sizable firm, it still has an entrepreneurial spirit – the firm is always searching for the next great idea.
2. It is global with clients in every continent – and offices in India, China, UAE, and Australia – the firm is truly global. There are challenges to working with people on the other side of the world, but it’s also an notable part of business. Those that can’t thrive while working across cultures will have limited opportunities in the business world.
3. The firm is a partner to many in the industry – Despite being a competitor; Directi also has a number of partnership deals with major firms in the industry. More so than any other industry I’ve been involved with, the domain industry is full of competitors that are also partners.
That Directi is able to simultaneously compete and partner with so many in the industry, and recognize the bounds that this imposes, gives me hope that I will be able to continue running Reglike as it is today…
Reglike Will Not Change
My fresh role will not affect Reglike in any way. I will continue to own 100% of the Reglike websites and brands. I will continue to blog on the site as usual with no editorial oversight from any of Directi’s businesses.
I’m a realist, and I understand that DNW may face some challenges.
Some firms may understandably not wish to share as much advance information with me as they used to since of my fresh role. Yet for over five years I’ve been writing Reglike and handling ad sales for the site. Never during this time have I let dollar signs affect my writing. I trust that I’ve built up enough goodwill to manage this transition. My hope is that I’ll be able to continue my style and breadth of blogging in the future. There will be some challenges for sure, and I won’t be able to write regarding anything that I know regarding since of my role at the firm. There will also be days that my blogging time is limited.
Reglike’s disclosure statement has been updated to reflect my role in Directi’s media businesses. Furthermore, any story I write that mentions a Directi product or firm will include a disclosure.
Going Forward
Please email me if you have any questions. I’ll also be at TRAFFIC in Miami next week and welcome the opportunity to sit down with anyone and talk regarding this fresh role.
