Reglikedomain industry desk

345 dot-brand top level domain applications — Inside the

345 dot-brand top level domain applications — Inside the

Nearly 20% of fresh TLD applications are for dot-brands. Here are some interesting ones.

Image with the words www.brand

ICANN published the full list of 1,616 top level domain applications on Wednesday.

Just over 20% of applications (345) are so-called “dot-brand” domains.

There are a lot of interesting applications. Here are some things that stand out to me.

  • Vibe coding platforms joined the fray: Lovable and Vercel both applied for matching domains. Replit did not.
  • The National Hockey League applied for .nhl. The MLB, NFL, and NBA all got their domains in the 2012 round.
  • Bank of America applied for .erica. It calls its chatbot Erica.
  • It’s interesting to see an old-school internet firm like eBay apply this round. Why now, following skipping the 2012 round?
  • It’s also interesting to see Meta go following all its major brands. One non-brand has me scratching my head, though: .aiglasses needs its own TLD? Maybe the firm ought to try to acquire AIglasses.com instead. It also applied as non-brands for .metaverse and .superintelligence.

Also on the wire

Other reporting from the domain desk.

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