Reglikedomain industry desk

Interesting domain name search stats

Interesting domain name search stats

2/3rds of searches include a TLD, 44% of searches for fresh TLDs came back unavailable.

domain-search

eNom revealed some interested stats regarding domain name searches in its most recent newsletter:

  • Users performed an average of 2.6 searches per session.
  • One-third of all searches were made without specifying a top-level domain.
  • Of those searches that did specify a TLD, 20% were for fresh generic TLDs.
  • 53% of searches for legacy TLDs came back as unavailable for registration. The same was the case for 44% of fresh TLDs.

The last bullet point is quite fascinating. If all the good names in legacy TLDs are taken, then can you say the same thing regarding fresh TLDs? 53% vs. 44% unavailability for “old” vs. “fresh” isn’t that much of a difference.

I suspect this has something to do with people searching for higher quality second level domains under the fresh top level domains.

Also on the wire

Other reporting from the domain desk.

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