The Dot Media Hires Frank Michlick as CTO — Left of

Familiar face joins startup domain name monetization firm.

A fresh monetization service for owners of premium domain names has hired domain consultant and writer Frank Michlick as Chief Technology Officer, Reglike has learned.

Left of the Dot Media enables domain owners to sell subdomains (i.e. third level domain names) on their existing domains. The firm is right now working on Villa.com. For example, a villa owner in Orlando could register orlando.villa.com. Left of the Dot creates a website on the subdomain and provides tools for the villa owner to change and maintain the site while the owner of Villa.com gets a cut of the revenue for each subdomain sold. Another example is Beef.com, where a rancher in Wisconsin could register wisconsin.beef.com.

The firm debuted at TRAFFIC’s Test Track in Vancouver and received funding as a result.

Michlick is best known as a founder and contributing writer to Domain Name News. He also founded DomainCocoon, which provides services for domain name management, custom registrar creation, and ICANN & ccTLD accreditation consulting. Prior to that he worked at Tucows.

Left of the Dot is right now in a closed beta and is working on creating three more generic domains in the same manner as Villa.com and Beef.com. Firm representatives will be at DOMAINfest in Santa Monica February 1-3.