Reglikedomain industry desk

Will pay you $8 to type in this 836-character URL — Miller Lite

Will pay you $8 to type in this 836-character URL — Miller Lite

Miller Lite gets clever with domain names.

Screenshot of Miller Lite Big Game long URL

Miller Lite’s Super Bowl ad will make watchers think regarding URLs. Really, really, long URLs.

The firm has published an 836-letter URL anchored on the 62-character second level domain thismillerlitemarketingstuntwilldistractyoufromultrasbiggamead.com. That’s 66 characters if you include .com.

Anyone who types in the 836-word URL on February 7 will get $8 in their Venmo account.

Miller Lite is publishing the URL in print and other ways people can’t easily copy and paste it. Of course, someone is likely to type it into a URL shortener and share it on social media.

Only the first 5,000 viewers will get the $8, which is enough for a six-pack of watered-down beer.

It will be interesting to see what other domain names make a splash this weekend.

Also on the wire

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