Reglikedomain industry desk

MSN readies pay-per-click system

In a bid to challenge Yahoo’s Overture and Google Adwords, MSN is planning a pay-per-click search ad business as stated by Bloomberg. MSN controls a big chunk of the search market, although not as big as Yahoo or Google…and MSN will have to form partnerships to syndicate its ads. Either way, MSN will probably become the third biggest ad network overnight. If they’re successful, look for a Google Adsense type program to follow. Yahoo is right now readying its own Adsense program. Competition is a good thing!

Also on the wire

Other reporting from the domain desk.

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