No .Facebook and .Pepsi?

Spokesperson tells AdAge that the firm isn’t apply for .Facebook TLD.

As stated by an article just published by AdAge, you shouldn’t expect Facebook to apply for .Facebook nor ought to you expect to navigate to .pepsi any time soon.

Of course, it’s entirely possible that AdAge just didn’t talk to the right person within the firms. A Facebook spokesperson told AdAge that the firm wasn’t apply for .Facebook, but you never know.

Pepsi shed some light on why it’s not applying for .Pepsi:

Pepsi’s will also remain on the sidelines of the TLD game, as stated by Shiv Singh, global head of digital at Pepsi. Mr. Singh cited the costs of acquiring and operating a TLD, which carries an initial application fee of $185,000, as well as his belief that consumers’ browsing habits will take years to alter.

“Consumers are always going to think regarding first going to MountainDew.com or Pepsi.com ahead of they think regarding Drink.Pepsi,” Mr. Singh stated. “And that’s not going to change anytime soon, and maybe not for a few years.”

He’s right, although what a “few years” is is up for debate. I think many firms are applying precisely since they think behavior might eventually change yet there’s no guarantee they’ll be able to apply for a fresh TLD in the future.

And it’s also difficult to argue how Pepsi benefits if people go to drink.pepsi instead of Pepsi.com.

Google plans to apply for a handful of TLDs, as stated by the article.