Reglikedomain industry desk

Domain You’d Never Type In — Nooooooooooooooo.com, a

A really long domain name but lots of traffic.

My wife sent me a link to a funny single use site today, nooooooooooooooo.com.

She included the accompanying note: “That’s clearly a domain name you link to. You’d never be able to type that in.”

Yep, I’d say that’s a domain name that fails the radio test, spelling test, and just regarding every other cardinal rule of domain name selection.

But the site gets tens of thousands of visits a month as stated by Compete.com. And I can guarantee you only a modest handful of them come from someone who remembers there are 15 o’s in the domain name.

It helps that the web site has been tweeted 42,000 times and shared on Facebook 166,000 times.

If the site did get a lot of type-ins, it would be pretty easy to typosquat it. Someone by now has…registering it with just 14 o’s and with 16 o’s.

Also on the wire

Other reporting from the domain desk.