Reglikedomain industry desk

28,000 registrations in first 30 minutes — .Online gets

Fresh domain name likely sets launch record for fresh domain names.

The fresh .online top level domain name received over 28,000 registrations in the first 30 minutes of general availability today. It now has over 30,000 registrations, counting 1,130 high priced registrations during the early access period.

In addition to being a very popular word tacked onto the end of existing registrations in .com, .Online registry has been heavily promoting the domain name. I received two promotional emails yesterday from registrars. Also, former .online partners Tucows and NameCheap will push the domain.

Radix is also buying outdoor advertising in San Francisco to promote .online. All told, it’s putting millions of dollars into its marketing.

The thing I see holding .online back is steep premium prices on many domain names. In many cases I checked, you can get [Word]online.com for much less.

Also on the wire

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