Layoffs and Its Future — Oversee.net Discusses

Firm co-president explains Oversee.net’s business shift.

News of Oversee.net’s layoffs didn’t come as a huge surprise the prior week. This sort of shuffling the deck is common when there’s turnover at the top.

I caught up with Scott Morrow, co-President of Oversee.net, to find out what’s going on at the firm.

Morrow told me that Oversee.net now has three strategic focus areas.

First, it will leverage its core assets of DomainSponsor and DOMAINfest Global. It will expand these further outside the limited domainer crowd.

“The domain industry is evolving and many of our clients are moving from parked pages to building out sites, taking advantage of affiliate opportunities and lead generation,” explained Morrow.

The firm will still be involved with monetization but it won’t just be parked pages.

Second, it will build out its marketing services platform “to better value or add value to the traffic that we support.”

This involves projects like categorizing and profiling traffic to better understand it. The firm is also investing heavily in email and mobile.

Third, Oversee.net will continue to build out its own properties, particularly in the travel, consumer finance, and retail sectors.

Despite the layoffs, Oversee.net is still hiring. The firm is looking for engineers, developers, and sales people.

Morrow states the firm is still going strong into Europe as well.

As one of the largest firms in the domain name space, Oversee.net is seen as somewhat of a bellwether. It will be interesting to see if there are similar shifts are other firms in the space.