Reglikedomain industry desk

PIR’s rebrand takes shape

PIR’s rebrand takes shape

Domain firm files trademark applications for fresh logos.

Public Interest Registry, the non-profit that manages the .org top level domain name, is in the middle of a rebrand. It can’t happen soon enough; my eyes tear up every time I visit its website that has light blue text on a dark blue background.

We now have the first glimpse of this rebrand. The organization filed three intent-to-use trademark applications for fresh logos. Here’s a comparison of the old PIR logo vs. the fresh one:

Image showing old PIR logo (left) and fresh logo (right)

Each of the top level domains will also get a refreshed logo. Here’s the planned .org logo:

Fresh .Org domain logo

I imagine they will have a color that matches the organization’s fresh color scheme.

Fresh logos will be nice but I’ll settle for a website with readable text.

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