Pepsi’s interesting $8,000 domain purchase
Pepsi buys a hyphenated domain for $8,000 and it won’t be easy to by the unhyphenated version.
As I was going through Sedo’s sales note from the prior week, one domain caught my eye — mostly since of the buyer. PepsiCo bought Green-Label.com for a solid $8,000.
I can see a number of uses for this domain, but I’m not sure I’d go with this brand or marketing name if I were Pepsi. Why? GreenLabel.com is owned by an unrelated clothing firm.
Here are other sales end user sales by Sedo:
MailChimp, which recently paid $1,800 for MailChimp.mx, is the likely buyer of MailChimp.ru for $800.
Thomson Reuters bought g-factory.com for $2,500. I can’t figure out what it’s for.
Kickstand, a service for mobile game developers, bought Kickstand.net for $751. Its web site is GetKickstand.com; Kickstand.com is owned by another technology firm.
This one is kind of interesting: a CSC client bought TheEvilWithin.com for $8,500.
Digital Touch Systems creates tabletop digital systems used in restaurants. I saw one of these at a restaurant in Austin a couple months ago. They bought TouchScreenSoftware.com for $2,400.
Scottsdale Luxury Motors, a luxury/sports car seller in Scottsdale, bought ScottsdaleLuxuryMotors.com for $1,500.
PepsiCo bought Green-Label.com for $8,000. This would be an interesting domain to start a site/brand with since GreenLabel.com is an unaffiliated clothing firm.
VitaminLife.com bought AmericanSupplements.com for $949.
LSI Tools, which offers services to the vacation rental industry, bought LSI.biz for $750.
Shale Exploration, LLC, owner of the nice domain ShaleExploration.com, bought WashingtonNaturalGas.com for $765. It also bought GTZV.com for $999, but its use is less clear.
Technology firm Choice Solutions bought ChoiceCloud.com for $5,000.
Nellcote Wine Group, Inc. bought Nellcote.com for $9,500.
