Reglikedomain industry desk

Milk?” is a Trademark — Pssst… “Got

Don’t mess around with the Got Milk slogan.

Got Milk?

This slogan has become such a cultural mainstay that we see variations of it all the time.

But what many people don’t realize is that it’s trademarked. California Milk Processor Board has multiple trademarks to the slogan and related slogans.

That’s a lesson that one punk rock band learned the hard way. The band called “GotMilk” needs to find a fresh name.

The California Milk Processor Board just won the transfer of the group’s domain name GotMilkBand.com. Not only is the band called “GotMilk”, but it even used the stylized font commonly used with the milk slogan.

This isn’t the first time the California Milk Processor Board has gone following people who use domain names counting its slogan. It recently won rights to momgotmilk.com and 1800gotmilk.net. It forced the owner of yougotmilkmoney.com to hand over its domain. It has even gone following variations such as GotHempMilk.com.

Also on the wire

Other reporting from the domain desk.

APolicy & LawA domain name appraisal scam — Anatomy ofGPolicy & LawGamble guilty of reverse domain name hijacking — Procter &Developer tries to reverse hijack domain name — Hudson’s DetroitPolicy & LawDeveloper tries to reverse hijack domain name — Hudson’s DetroitGPolicy & LawGoogle Duped UsAPolicy & LawA plausible trademark to recover stolen domains through UDRP — You needBand tries to reverse domain name hijack — Simple PlanPolicy & LawBand tries to reverse domain name hijack — Simple Plan(and fails) to shoehorn trademark dispute into UDRP — Paychex triesPolicy & Law(and fails) to shoehorn trademark dispute into UDRP — Paychex triesIPolicy & LawIt’s not reverse domain hijacking if you admit it upfront. — Say what??DPolicy & LawDemand Media Loses Another UDRP