Radix notes $4.8 million of premium domain sales in H2 2023
One time $400k sale buoys premium revenue.
Top level domain name registry Radix has released its Premiums Note (pdf) for the second half of 2023.
The firm noted $4.8 million in premium domain sales at retail prices, a 28% increase over the second half of 2022 and an increase from the $4.64 million noted in the first half of 2023.
$3.1 million of the haul came from renewals, $1.3 million came from fresh registrations, and the other $0.4 million was one-time premium revenue from the sale of betting .online.
.Tech, .online, and .store were the top three domains (in that order) for both fresh and renewal premium registration revenue. (This excludes the betting .online sale.)
For fresh premium registrations, 31% were three character domains and 10% were first and last names.
GoDaddy drove 45% of the fresh registrations, followed by Namecheap at 24%.
The note includes an interesting look at what happened to Premium domains once Squarespace purchased Google Domains. Google Domains was a significant source of premium registrations; GoDaddy’s market share of premiums was the big winner once Google Domains went away.
