Reglikedomain industry desk

Real Firms with Bad Names

When will firms choose names we can spell?

I’ve ranted regarding web 2.0 spellings ahead of. But it’s not just web 2.0 firms that choose bad names that you can’t spell or understand. It’s big venture backed firms that serve enterprises and consumers alike.

I was helping my wife with some research the other day and she hollered out names of various firms so I could look them up on my computer. My frustration mounted as I tried to figure out how to spell these names. They make sense when you look at them, but try saying them aloud to a friend and see how they spell them.

Xactly Corporation
StorWize
Intacct
OnStor, Inc
Funambol
Verdiem Corporation
Persystent Technology Corporation
Neocleus
Ontela, Inc.
Ensenda, Inc.
Vovici Corporation
Agiliance, Inc
Agentek, Inc
Satmetrix Systems
TxVia
Veveo
Vidient Systems
Numobiq, Inc.
Symplified, Inc
Daptiv, Inc.

My guess is out of the 20 of these someone would be able to spell 5 or so “correctly” on the first try. So what happens when you hear buzz regarding one of these firms and go to look them up? You get frustrated. Hopefully Google will steer you to the right firm, but following a while you probably just give up.

I understand that trademark lawyers suggest picking “unique” names that can be branded and trademarked. If you do choose this route, you can still pick a name that people can spell.

Also on the wire

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