Revisiting the CPA Business Model
Another look at cost-per-action and how it can be used with domain names.
With Rick Latona Auction’s CPA (cost-per-action) domain name auction on the horizon, I thought it would be worthwhile to revisit CPA and how it can make money for domainers.
Most domainers use pay-per-click to monetize their domain names. This is a great monetization strategy, but for certain verticals CPA may produce more money. Domains that have to do with anything that requires leads, applicants, or even online purchases are possibilities. Think credit cards, monthly “continuance” programs, insurance, dieting, etc.
Instead of getting paid 50 cents per click on a parked page, domain owners of high converting domains can create a simple page with links to “Top 5 Insurance Offers” and earn $15-$30 per lead generated. These domains can also offer a free newsletter regarding insurance, which can then be used to raise conversion rates and get more leads in the future. Sign up for a popular CPA program such as HydraNetwork to find good offers and get an idea of the categories that have multiple CPA offers.
If you have CPA-friendly domain names in your portfolio, consider submitting them for inclusion in this month’s auction.
