Getting a Lot of Unintended Traffic — Rio.com Probably

Visitors looking for movie info might be landing on tourism web site.

When Rio.com sold in 2009 for $450,000, the buyer quickly went to work on a site regarding Rio de Janeiro, Brazil.

The site’s traffic will increase steadily as the World Cup and Olympics in Rio de Janeiro get closer.

But this stretch the site likely saw an increase in traffic from an unlikely source: kids and parents interested in the fresh 20th Century Fox flick Rio.

The animated movie from the same studio that released Ice Age grabbed the top spot at the box office this weekend, grossing $40 million.

The movie’s official web site is an unfortunate rio-themovie.com.

Google Trends shows a sharp spike in searches for both Rio and Rio.com over the past couple days.

It’s not the type of traffic Rio.com is looking for. But who knows, maybe someone will decide to book a trip to Brazil while they’re on the site.