Reglikedomain industry desk

Puts Work.com to work — Salesforce finally

Puts Work.com to work — Salesforce finally

Salesforce is now using work.com, a domain name it bought earlier this year.

Work.comEarlier this year I discovered that Salesforce had purchased Work.com.

It has now put the domain name to work.

The firm is using the domain name for Rypple, a “social performance” platform it purchased last year.

Salesforce has a habit of buying firms and then relaunching them on great domain names. For example Jigsaw.com, which was by now a good domain name, is now Data.com. It purchased Data.com for $4.5 million in a deal brokered by Moniker.

I suspect Work.com was also brokered through Moniker as it was in one of their auctions. Word on the street was the asking price was just over $1 million.

Also on the wire

Other reporting from the domain desk.

BDomain SalesBackdrop for this stretch’s Domain Auctions is ShakyDomains Auction Looks Promising — Sedo GreatDomain SalesDomains Auction Looks Promising — Sedo GreatMDomain SalesMarchex purchases domain names$Domain Sales$500,000 domain name deal — MMX scoresBDomain SalesBought Domain Decide.com for $175,000, Raises Series B — Decide, WhichLive Current Media Guessing Game — The $1.65MDomain SalesLive Current Media Guessing Game — The $1.65MMatching .com and other Uniregistry sales — PayStubs.net buysDomain SalesMatching .com and other Uniregistry sales — PayStubs.net buysVDomain SalesVerdict: $35.6 Million Insurance.com Buyout Wasn’t Just The Domain NamePhotography related domain names at tradeshow — Donuts pitchesDomain SalesPhotography related domain names at tradeshow — Donuts pitches