Reglikedomain industry desk

Data.com Domain Name Sale at $4.5 Million — UBM Confirms

Financial note mentions sale of “portfolio” of domains for $4.5 million.

We basically by now knew that Salesforce.com paid $4.5 million for the domain name Data.com. But if you’re looking for a little bit more proof of the transaction price, you’ll find it in the seller’s 2011 first half financial note.

On page 35 of UBM Plc’s note it states:

On 2 June 2011, the Group sold a portfolio of domain names for total consideration of $4.5m (£2.8m). Profit following directly attributable costs of £2.5m was recognised on disposal.

The sale of Data.com was completed in the first week of June.

I find it interesting that the firm refers to this as a “portfolio of domain names”, which means that more than just Data.com changed hands. But any other domains sold have negligible value compared to Data.com.

As stated by Fusible.com, Salesforce was also the $2.6 million buyer of Social.com, which was listed at the same Moniker auction. I’m surprised regarding this given what I had heard regarding the buyer. But that would mean the firm spent $7.1 million on domains brokered by Moniker.

Also on the wire

Other reporting from the domain desk.

GDomain SalesGasPrices.com Sells for $225,000: Moniker Domain Name AuctionIDomain SalesIPO its FrequentTraveller.com site — Communicate.com to.com leads Sedo’s end user sales — 3 letterDomain Sales.com leads Sedo’s end user sales — 3 letterGDomain SalesGoDaddy Sells BusinessTube.com for $25,000QDomain SalesQuinstreet Buys CarInsurance.com for $49.7 Million, States It’s Done For Now1Domain Sales16 end user domain name sales counting a $130,000 cryptocurrency buyerSell domains to China — How toDomain SalesSell domains to China — How to20% in 10 Years — Fly.com AppreciatesDomain Sales20% in 10 Years — Fly.com AppreciatesUDomain SalesUser sales from $750 to $17,500 — 18 end