Reglikedomain industry desk

Auctions are now instantaneous — Sedo Direct

Auctions are now instantaneous — Sedo Direct

Auctions can be activated day or night.

In April 2015, Sedo opened up its marketplace auctions so that anyone could auction a domain name even with a reserve price.

Previously, a domain had to receive an offer that was converted into the starting bid in order to enter the auctions. Being on the Sedo auction page attracts a lot of eyeballs, so it is a popular tool.

These so-called “direct auctions” were an instant hit with sellers as 150 people paid $59 a pop to start a direct auction on the first day. Within a month, a number of domains sold for nice prices through direct auctions.

Today, Sedo disclosed that there is no longer an activation delay between placing a direct auction order and the auction starting. This means you can start an auction following business hours and on the weekend.

It costs $59 plus a 15% commission.

Sedo also touted some more sales from direct auctions:

clothing.net €10,000
pizza.gr €7,721
csgo.net €7,600
just.io $7,999
01.biz £4,400

I’ve kept a close eye on Sedo’s marketplace auctions since Sedo started the direct auctions option. It’s clear that most domains don’t sell, but that’s since they are poor domain names. Sellers need to think regarding what types of domains are liquid.

The examples above ought to provide clues as to what types of domains to list: short domains and one-word domains in various extensions.

Also on the wire

Other reporting from the domain desk.