Reglikedomain industry desk

Hot social site = major press — Sex +

Sex.com relaunches as a Pinterest clone for adult photos.

I’ve got to hand it to the firm that bought Sex.com for $13 million: nice PR move.

The site was just relaunched in beta as a “Pinterest for Sex”. That’s a nice way to get buzz.

For news story research purposes I just checked out the site. I assure you it’s NSFW.

I’ve got to believe the site is going to run into all sorts of copyright issues with this fresh format.

The firm put out a “press release” spotted by Kevin Murphy. Unfortunately, it doesn’t give any clues as to who owns the site:

Pinterest doesn’t allow adult photos, so we felt there was an opportunity in themarketplace for such a service, and with the sizable amount of adult-oriented traffic, weexpect to compete with sites like Tumblr and Pinterest over the next 12 months” states Fred of Sex.com.

Fred?

Also on the wire

Other reporting from the domain desk.

RUncategorizedRegistrations “Comfortably Exceeded” Expectations — .XXX SunriseThis stretch’s fresh TLDs: Don’t drink and driveUncategorizedThis stretch’s fresh TLDs: Don’t drink and driveAUncategorizedAnd other big names buy domain names on the aftermarket — Target, IBMTUncategorizedTo Be a Secure .Org — .Ngo WantsAUncategorizedAmazon Buys AdMash.com and Other Domains Related to Fresh KindleOverseeing the Domain Name WorldUncategorizedOverseeing the Domain Name WorldOf dual personality domains –- sequel — The beautyUncategorizedOf dual personality domains –- sequel — The beautyICANN wrestles with how to avoid fresh TLD payoffsUncategorizedICANN wrestles with how to avoid fresh TLD payoffsTUncategorizedThe .Brand Top Level Domain Names — Here Come