Reglikedomain industry desk

Names lead expired domain name sales — Short domain

Joseph Peterson reviews the past week of expired domain name sales at NameJet.

China and the USA take turns as king of the mountain. The prior week, an English domain was perched on top of our pile of expired NameJet auctions. This stretch China occupies both the #1 and #3 positions with PQA.com ($17.1k) and 058.net ($5k) respectively, while #2 right now remains indeterminate. METE.com ($12.3k) can be regarded as an English word, a verb meaning to measure and dispense some allotment. Yet it’s so archaic that its usage has dwindled almost to a single vestigial phrase – when a judge “metes out punishment”. So I’d be surprised if that English meaning has anything to do with the $12.3k high bid.

Hamish.com ($3.3k) is a Scottish first name, while Montgomery.org ($3k) is both a surname and the capital of Alabama. Some DNW readers whose first language isn’t English may look askance at BreadWinner.com ($3.2k). Taken literally, it looks like a first-place loaf in a baking contest. Actually, a breadwinner is the person whose earnings support a family household. He or she “earns the dough” and “brings home the bacon”. Yet I wouldn’t be surprised if this old metaphor is taken as a pun and the domain used by some local bakery, returning that phrase to its literal meaning of bread.

With China vacuuming up numerical domains, 123.com would be worth vastly more than OneTwoThree.com ($1.5k). You’ll also notice items in other China-favored categories – for example, 4 mixed-character CCC.com’s, ranging from RO0.com ($243) to JU7.com ($1.7k). That’s the same uncomfortably wide span in price that I noted for the CCC.com category 2 weeks ago. Buying at $243 to sell at $1.7k is all well and good; but if RO0.com and JU7.com look to you (as they do to me) interchangeable in terms of quality, then there’s some danger of reversing those price points and losing money.

Domain Name End $ Domain Name End $
PQA.com 17100 METE.com 12320
058.net 5000 PartyZone.com 4100
CPN.org 3600 Hamish.com 3300
BreadWinner.com 3210 Montgomery.org 3002
VIOX.com 2100 EJAN.com 2050
ItsMagic.com 2000 WarriorGames.com 1977
GiveLife.org 1950 FloTec.com 1800
JU7.com 1710 USMT.com 1600
Stier.com 1556 OneTwoThree.com 1500
GGGR.com 1450 SUH.net 1410
XEEP.com 1410 TechSide.com 1400
LingerieOutlet.com 1211 uLaunch.com 1100
EuroSolutions.com 1000 5RU.com 821
NYAH.com 810 ThePoolGuy.com 789
WildOn.com 787 Rushville.com 751
WebmasterTool.com 749 InstantSupport.com 731
Finance-
Treasury.com
609 OUGI.com 606
VacationHome
Sharing.com
500 F1P.com 420
Vintrust.com 360 EFRT.com 345
LDMB.com 340 LaughingDogs.com 323
BDGM.com 300 Addiction
Resources.com
295
RFPD.com 265 MoveMakers.com 256
HealthInsurance
Policies.net
250 RO0.com 243
Marital.net 220 RareBooks.org 201
DomesticViolence
Center.org
182 NEXF.com 165
BabyGirlGifts.com 165 JuniorNet.com 141
Birdseed.net 130 OnlineMarketin
Guide.com [sic]
89
RealPornStars.com 85 RedInter.org 85
Go-NXG.com 80 ReadingClubs.com 79
Harold.tv 79 AffilliateSecrets.com 78
Ronald.tv 69 Syncubator.com 69
AccessTech.com 0

Perhaps we’re seeing a resurgence of interest in .NET and .ORG. 11 charted above. 5 of those sold in the 4 figures, and 3 fall within the top 8 expired domain sales at NameJet the prior week. GiveLife.org ($2k) especially seems most appropriate in .ORG rather than .COM. The same might be stated of DomesticViolenceCenter.org ($182). In the case of RareBooks.org, the .ORG is – if not preferable to .COM – nevertheless a good choice for an organization or audience built around the shared purpose of collecting and preserving rare books.

Insurance is such a lucrative online niche that even a 23-character, 3-word .NET such as HealthInsurancePolicies.net commands a wholesale price of $250. Resources are what people seek when coping with addiction; so I’d consider AddictionResources.com a decent buy at $295. VIOX.com ($2.1k) sounds like it will be prescribed as a drug. Any guess what it will cure? There’s a great feeling of fun, mystery, and surprise regarding ItsMagic.com ($2k). Any performing magician would be lucky to own that domain; so would a web design or software agency.

Stier.com ($1.6k) is German for bull. While China and the USA dominate these NameJet charts, European economies are more amply represented by buyers over at Sedo. Data from any single market place is always skewed toward a certain demographic. Overall, the domain market is much more diverse, inclusive, and international than many people realize.

And yet … the buyer of EuroSolutions.com ($1k) isn’t European; he’s Chinese!

Also on the wire

Other reporting from the domain desk.