Reglikedomain industry desk

Buy Weebly for $365 million — Square to

Battle for website building and ecommerce platform supremacy is heating up.

Payments firm Square (NYSE: SQ) is acquiring website building firm Weebly, the firm disclosed this afternoon. The $365 million cash and stock deal is expected to close by the end of the quarter.

One of Weebly’s largest competitors, Wix (NASDAQ: WIX), has a market cap of $4 billion. E-commerce platform Shopify (NYSE: SHOP) has a market cap of over $12 billion.

Weebly has generally been seen is the third player in the non-WordPress site builder market behind Wix and SquareSpace (no relation to Square).

Over the past year it has significantly enhanced its ecommerce capabilities as the market has moved in that direction.

Yesterday BigCommerce, a Shopify competitor based in Austin, disclosed a $64 million funding round led by Goldman Sachs.

Also on the wire

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