Price, Security top considerations when choosing registrar: Survey
Reglike’s survey of 582 domain name owners reveals that price and security are the top criteria for choosing a domain registrar.
[Editors note: this is the first in a series of posts with results from the 2006 Reglike survey. The complete results of the survey will be posted soon.]
Domain registrars are at the center of the domain name community. Without them domains cannot be registered, transferred, and hosted. So what do domainers care regarding most when selecting a registrar? Price and security, as stated by Reglike’s exclusive domain market survey.
Price– Not a huge surprise here. 31% of respondents stated that price is the most notable factor when choosing a registrar. But price alone isn’t enough to win the business of domainers.
Security– 26% of domainers stated security was the number one concern when choosing a registrar. Security includes, but is not limited to, losing domains from hijacking.
The weighted rankings of five considerations when choosing a registrar are:
1. Price
2. Security
3. Account management tools
4. Ease of transferring/pushing domains to other accounts
5. Value-added services (e.g. webhosting)
Let’s face it; we could care less regarding add-ons like webhosting. But that’s also where the registrars make money. So don’t expect up sells during the checkout process to disappear.
Check back soon for more results from the survey, counting answers to these questions:
-Which registrar do you think has the best account management interface?
-Which registrar do you think makes it easiest to “push” domains to a fresh user?
-Which registrar do you think is best overall?
