Thing that matters for a domain name escrow service — The one

Reputation, reputation, reputation.

This year’s Reglike Survey asked respondents why they use the domain name escrow service they do. The question offered a number of options, from pricing to licensing to client service.

It turns out that people really only care regarding one thing. The rest is just details:

Yes, 61% stated reputation was the most notable factor. The next biggest factor had only 6% of the vote. Reputation was also top on last year’s poll.

True, reputation encompasses a lot. You can argue that client service, privacy et al are pieces of reputation. Still, it stands out.

63% of respondents used an escrow service in 2014, and 26% are considering trying a different escrow service this year.