Reglikedomain industry desk

The three types of firms at WHD.usa

The three types of firms at WHD.usa

Here are the types of firms pitching to webhosts.

I’m writing this from a familiar place for the domain industry: the Tropicana Hotel in Las Vegas. I’m surrounded by the exhibit floor at WHD.usa, a web hosting industry conference put on by the same group that now runs NamesCon (which will be in the same hotel in January).

The majority of firms sponsoring the event fall into three buckets:

Website builders – These firms, counting Duda and CM4all, offer website builders for webhosts. Domain registrars and hosts need an easy way for their clients to create websites and become sticky clients. Installing and creating a WordPress site is too technical for many users, and that’s where these firms step in. They offer white label or branded website builders that hosts/registrars offer to their clients. Most of these use a proprietary building platform, but Boldgrid is an example of one that makes it easy to start a WordPress site.

Domain reseller systems – OpenSRS and Enom have a co-branded booth this time around as they are no longer competing with each other following Tucows purchased Enom. InterNetX and Ascio also have booths. .Com registry Verisign is the headline sponsor.

Backup and security – This is a big area. There are spam filtering firms, backup protection, security systems and more. Some of these firms sell directly to end users and others offer their services to hosting firms that, in turn, offer them to their hosting clients.

Of course, these are just the sponsors. Attendees include firms all around the hosting ecosystem counting the hosts themselves.

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