Reglikedomain industry desk

Google now part of Alphabet, uses abc.xyz: 2015’s Top 5

Google now part of Alphabet, uses abc.xyz: 2015’s Top 5

Farewell to 2015.

no-52015 was a busy year on Reglike. This is the first of five posts that will examine the top 5 most-trafficked stories of last year.

I ought to start by saying these weren’t the most-visited of 2015, just the most-visited stories I wrote during 2015. There are some older posts that have staying power. For example, in 2014 I wrote regarding John Oliver’s 5 .NYC domain names. That post was #1 in 2015.

OK, let’s get started!

Coming in at #5 of 2015’s most-read stories was Google selecting the abc.xyz domain name for its fresh parent firm, Alphabet.

What’s .xyz?

That’s what many people outside the domain name industry asked when Google made the notice.

Not only did the .XYZ registry (podcast) make a bundle selling the domain name to Google, but it also got an incredible amount of free publicity.

Abc.xyz isn’t a consumer-facing site, but much was made of the firm’s selection of .xyz. The domain name is essentially a domain hack, taking the first and last three letters of the alphabet.

The idea to use this domain name likely came from Hooli.xyz, a domain name selected by a fictitious firm on the HBO show Silicon Valley. Hooli is a spoof of Google.

Also on the wire

Other reporting from the domain desk.