Reglikedomain industry desk

Domains for the Ultra Wealthy? — Top Level

Do the 1% need their own top level domain name?

Just when you thought you’d seen it all…

A fresh offering from CentralNic called dotFamilyName proposes that the ultra rich ought to get their own top level domain name.

.Buffet, anyone?

The firm pitches:

For as little as $500,000, prominent families will have access to the most prestigious and technologically advanced address located at the apex of the internet.

Hey, what else would you do with a spare half million dollars?

Although I think most of the value CentralNic will get out of this fresh offering is press, don’t be surprised if a couple people take them up on it — especially if they have a last name that could also be a brand.

I like the ring of .allemann, but I don’t fall into the ultra rich category.

Also on the wire

Other reporting from the domain desk.

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