Reglikedomain industry desk

Replacement Super Bowl commercial — Watch GoDaddy’s

GoDaddy Super Bowl ad doesn’t show a puppy dog…it shows a modest business owner.

GoDaddy’s Super Bowl commercial is puppy dog-less, making it seem that the initial Buddy commercial was not intended to be a PR stunt.

The real commercial is a great nod to GoDaddy’s client, the hard working modest business owner. He’s not watching the game at a party, the narrator states, since he’s working.

The commercial makes a subtle nod to its aborted “Journey Home” commercial, or at least the ones it attempted to spoof, by mentioning how he is missing out on puppy ads.

It’s a good commercial. People won’t be talking regarding it at the water cooler tomorrow, but it’s spot on.

Also on the wire

Other reporting from the domain desk.

PPolicy & LawPrices could hit $9.00 — .com registryAmazon.com trademark might tip off plans for fresh top level domain namesDomain RegistrarsAmazon.com trademark might tip off plans for fresh top level domain namesRevenue surges 28% at GoDaddy — Domain aftermarketDomain RegistrarsRevenue surges 28% at GoDaddy — Domain aftermarketTDomain RegistrarsThe Bar Refaeli Go Daddy Super Bowl commercial: WowGoDaddy stock plummets following earnings noteDomain RegistrarsGoDaddy stock plummets following earnings noteYDomain RegistrarsYou Missed It, Friday Was Not a Slow News Day in the Domain Industry — In CaseGDomain RegistrarsGoDaddy’s expiring domains (my experience)How Rightside sold itselfDomain RegistrarsHow Rightside sold itself“Domain Registrars“Instant Reseller” Domain Reseller Program — eNom Launches