Burger Chain Wants Mexican Domain Name: Wendy’s de Mexico

Wendy’s restaurant chain files for arbitration for Wendys.com.mx domain name.

Wendy’s International, Inc. (NYSE: WEN) has filed for arbitration to get the domain name Wendys.com.mx. The domain name right now resolves to a page with the message “Si le interesa comprar este dominio envie un correo a”, which translates to “If you are interested in purchasing this domain please send an email…”

There are over 6,600 Wendy’s stores, many of them franchises, in 22 countries and territories counting Mexico. The firm’s Mexican operations appear to use the domain name wendysmx.net.

I expect to see many more UDRPs for .mx country code domains in the near future. NIC Mexico, which runs the .mx domain name, is re-opening domain name registration under the top level. (Previously you had to register a domain under the second level, such as .com.mx.) Priority will be given to owners of existing third level .mx domain names, so it makes sense for firms to get those prior to claim rights to the second level domain.