In this magazine ad? — What’s missing

Um, where do I go for more information?

Magazine ad for Globality from The Economist. The ad doesn't have a domain name.

Take a look at this ad from the most recent issue of The Economist. What’s missing?

Yep, no domain name. No way to find out more.

It would be one thing if this firm were a household brand, but most people haven’t heard of it. That’s why it’s advertising.

In fact, when I looked at the ad, I couldn’t quickly figure out what the brand was. Globality seems more like a slogan/tag line than a brand and the color blends in with the other text.

But the firm is Globality and uses the domain Globality.com.

A couple of years ago Slack ran an ad in The Economist without a domain name. It added the domain to future ads. Don’t be surprised if Globality recognizes its mistake and adds its domain name in future ads, too.

Also on the wire