Registered .Casa and .Work domains — Why I

Inexpensive domain names are worth the risk.

I can count on both hands the number of fresh domain name extensions I’ve registered domains under, and this stretch I added two more: .casa and .work. Minds + Machines launched both domain names today.

So why .casa and .work? They were price inexpensively, which limited the risk you take registering fresh top level domain names.

I paid regarding $4 per landrush .casa domain name, and less than $2 per .work launch day registration. At these prices, my attitude is “register first, think later.” I can pay for a year and then reevaluate a year from now.

.Casa was actually a tricky domain name for me for a couple reasons.

First, the language barrier. But again, the price tag allowed me to take chances with words that I’m not quite sure how people use when speaking Spanish around the world.

Second, adjectives usually follow the nouns they describe in Spanish. That makes “something house” backward in .casa.

Still, I managed to find a handful of .casa domain names I liked, counting Viajes.casa, fútbol.casa and my personal favorite, micasasu.casa. (I did not think to register the variant micasatu.casa.)

Some of the .casa domains I registered are available in .com if you consider something like fútbolcasa.com. But here’s where I think you need to judge TLDs not as just a descriptor: The hope is that .casa takes off as a Spanish-language indicator rather than just considering the definition of “house”. I don’t know if it will, but at just $4…

For .work, I picked up Warehouse.work, fulfillment.work, billing.work and a couple others. Some of the better ones are headed to auction at GoDaddy, and I don’t want to mention them yet.

I probably would not have looked at .casa and .work if they were priced in the $30 or so range we see with many TLDs. The low prices made me evaluate opportunities in the .casa and .work namespaces.